About Us

'In my element' is something that I first heard my senior year in college when my roommate (shoutout Jami Michaud) said, "I just really love seeing people in their element'. Since the moment I heard that concept for the first time, I have been obsessed with watching people in their element. Watching people 'do their thing'.

Sometimes it's big. Jami was a pole vaulter, an all-American athlete. Her element was on the track field with her speed and talent and agility on full display. 

Sometimes it's more subtle. Someone who can name the movie that any given song is connected to. Someone who can see a person feeling down and give them the perfect compliment.

It is never anything specific, but it is specific to that person. The way they carry themselves changes. The confidence that comes from within when someone feels more true to themselves than in any other scenario. It's big, bold, beautiful. It changes the air and the focus and allows someone to feel alive. 

Isn't that what we are all striving for? Moments that make us feel alive?

That is what we are about at IN MY ELMNT... helping people lean in to the moments that make them feel alive. Like they are being their truest self. Like they are living in peak human form by doing the thing they know gives them life. Joy. Vitality. Intrigue. All of it. We want you to see it in yourself, and we want you to share it with us. We want you to wear your element on your sleeve so we can see you, we can celebrate you, we can watch you exist in your element.

We can't wait to see - what does your sleeve say?